Screwtube

By Karl Stevens | Uncategorized

May 27

Maybe they should call it ScrewTube. If I were one of the many channel “owners” whose revenue had just been slashed 90-95% overnight, I might be inclined to call it that. In fact I'd be spitting mad. But then again, being mad at social media companies is almost the new normal.

In case you're not aware, YouTube has cut the throats of many popular YouTube content creators over what, it appears to us, is bad decision making and worse implementation. Instead of treating the disease – which is one of their own making – they're trying to cobble together a “fix” for the symptom. One which may well have many bad, long term implications – for everyone concerned.

The long story short, which you can learn more about here, is that YouTube began to take heat from it's big-gun customers (major ad agencies and well-known brands). Complaints came in that ads were showing on videos with deplorable content. Things like pro-Nazi or pro-ISIS beheading videos. Advertisers threatened to pull out, and a few did. This got YouTube's immediate attention – not surprisingly – because the Google Cartel (Google owns YouTube) is nothing if not super-protective of it's ginormous income streams.

It appeared that YouTube's vaunted eggheads had created a video ad-serving algorithm with some, er… issues. But rather than address the real problem, what YouTube decided to do (because even big corporations made up of really smart people do really, really dumb things) was to punish the very people who have made YouTube what it is today – it's content creators. Well, at least some of them.

If you're doing video game walkthroughs or cooking tips, you're probably OK. But anything “controversial” – whatever that means – and you're probably screwed. This is in the company's legalistic boilerplate on the subject, BTW. Not that you're “probably screwed.” They don't use that kind of language. It's just that if your video is “controversial,” it's not going to be monetized anymore.